Founded in 1982, the CEPC was established by the Ministry of Textiles of the government of India to promote the export of hand-knotted rugs and all other types and styles of floor coverings from India.
The CEPC’s membership is comprised of senior trade representatives and government officials, who provide invaluable service and expertise to the organization. The CEPC’s primary responsibility is to advise the Indian government on export promotion measures and help the exporter community bring their problems and needs to the attention of the government. The organization also provides assistance to Indian exporters by identifying key markets and trends, offering financial support, sponsoring, participating in trade fairs and exhibitions, and conducting promotional activities abroad.
For overseas buyers/importers, the CEPC acts as a bridge to help create meaningful business relationships with Indian exporters. The council helps identify suppliers of high repute and good standing in the industry, provides credit reports on exporters, arranges buyer-seller meetings, and assists in trade disputes. There are over twenty carpet production regions in India, each specializing in a different type of floor covering. The CEPC is well versed in the specialties of each production region, and can, therefore, be of assistance to both exporters and overseas importers.
The CEPC also advises the government about the proper strategies for carpet promotion, and its officials regularly visit the Council’s overseas members to explore possibilities for new markets and joint marketing opportunities.
Focusing on growth and development, the CEPC has seen sharp increases in rug exports, worldwide. Last year, CEPC’s exporter members had a total of $875.71 million in sales of all types of carpets, an increase of 8.39 percent from the previous year. The U.S. market accounted for nearly half of the total sales.
To eradicate the incidence of child labour from the carpet industry CEPC has adopted a label "KALEEN"
The Hallmark Of Commitment:
This label on carpets ensures that no child labour has been used for the production of the carpet. The exporters are required to fulfill certain prerequisites to obtain this label. They have to contribute % of the FOB value of their exports to the child welfare fund.
The main objectives of adopting this label are:
- Total eradication of child labour.
- Welfare of the weaver community
- Education of the children with mid-day meal
- Medicare of the weaver families
- Vocational training of the children with assured stipend.
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